Variable Data Publishing
Where is VDP Effective?
Simple 1-to-1 Marketing: Simple 1-to-1 incorporates some graphical elements and variable text that are included based on a simple set of rules to produce a unique composition that is customized to each recipient.
Fund Raising and Capital Campaigns: You can tailor your message to each individual in an exceptionally personal way. Soliciting with VDP replaces the uniform approach with a personalized appeal.
Higher Education Development and Orientation projects: VDP gives you the chance to speak directly to each student and parent. By adding speciific fields of interest to development communications, you can expect your message to stand out from the competition.
Using this process also allows you to include a campus map highlighting specific buildings, student specific schedules, welcoming personnel, advisor photos and personal notes to students and parents.
Recruitment: Recruiting employees, students or other groups is always a challenging and expensive project. VDP allows you to demonstrate your personal interest to each recipient.
Segmented Pricing Schedules: Catalogs and pricing schedules can be printed with different pricing very efficiently and economically with VDP. Distributors no longer have to rely on figuring discounts from the prices shown. You can use existing graphics with alternate pricing for specialized retail markets.
